Earned & Paid
Companies · Insurance

Allstate

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What Allstate is doing with its marketing, from filings, earnings calls and the news.

What they told investors

“Looking first at the left side of the slide, advances in our acquisition sophistication, expanded direct distribution and productivity of Allstate agents allow us to economically increase Allstate brand advertising.”management · 2026 Q2 · transcript
“So the go-to-market team is identifying where can we win in the direct channel and we're investing marketing dollars or the returns are strong.”Thomas Wilson · 2026 Q2 · transcript
“So the system that's working together again like a Rubik's Cube to drive profitable growth.”Jesse Merten · 2026 Q1 · transcript
“We've increased our lower funnel advertising this year, which is better.”management · 2026 Q1 · transcript
“Marketing investment increased to $2.1 billion in 2025, up from $900 million in 2019, enabling us to effectively reach more consumers with a more competitive price and better customer experience.”Mario Rizzo · 2025 Q4 · transcript
“The reason we took it out of the expense ratio guidance was because it is more volatile and it'll depend on what kind of growth we're looking to achieve in that quarter.”Tom Wilson · 2021 Q3 · transcript

What they say about media

The marketing channels it talks about using for itself on earnings calls and in its 10-Ks and 10-Qs, since 2019; counts are statements, not spending.

Creative campaigns 10× since 2019Measurement 3× since 2019CRM, loyalty & first-party data 1× since 2020

Peers

Progressive