Earned & PaidCompanies · martech CRM
Salesforce
Sell sideCRM
Salesforce brought in $41.5B of revenue in fiscal 2026, growing 14% a year over five years at a 20% operating margin.
$41.5Brevenue, FY2026
+14%growth a year, 5 years
20%operating margin
Revenue and margin
Bars: revenue, $B (10-K). Line: operating margin. Years where the filing's revenue line isn't comparable are left out of the line.
What they see in the market
What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.
CRM, loyalty & first-party data 20× since 2020AI in marketing 3× since 2024Sponsorships & athletes 1× since 2022Experiential & events 1× since 2021
- CRM, loyalty & first-party data · AI in marketing “Agentforce for Marketing transforms traditional channels into two-way conversations, and enables teams to seamlessly provide next-best-offer recommendations for sales, support customer retention through proactive promotions, and re-engage inactive shoppers.” 10-K · Mar 2, 2026 · source
- Sponsorships & athletes “Salesforce will help Formula 1 leverage customer insights across every channel, both physical and nonphysical, and create an end-to-end fan experience strategy powered by an integrated platform, and our professional services team will help to manage their technology and…” Gavin Patterson on the earnings call · Jun 1, 2022 · source
- Experiential & events “We also created hundreds of other leadership events throughout the year for customers, employees, partners, communities, and that generated another 300 million -- 350 million views.” Marc Benioff on the earnings call · Feb 26, 2021 · source
In the news
- Salesforce Goes 'Headless' In AI Push. Why The Payoff May Take Time. Investor's Business Daily · paywall · Sep 29, 2026 · AI in marketing