Earned & PaidCompanies · adtech platform
Perion Network
Sell sidePERI
Perion Network brought in $440M of revenue in fiscal 2025, growing 6% a year over five years at a -3% operating margin.
$440Mrevenue, FY2025
+6%growth a year, 5 years
-3%operating margin
Revenue and margin
Bars: revenue, $B (10-K). Line: operating margin. Years where the filing's revenue line isn't comparable are left out of the line.
What they told investors
“The results show 34% lower customer acquisition costs and a 51% reduction in carbon intensity.”Tal Jacobson · 2026 Q1 · transcript
“As capable view rate of 80% above the benchmark, a 20.7% lift in brand awareness and a 4.1% lift in brand at recall.”Tal Jacobson · 2026 Q1 · transcript
“Now we only have one, so the marketing dollars are now focused on only one brand, which should give us, for the same money, should give us five times more efficiency on our marketing dollars toward our own brand.”Tal Jacobson · 2024 Q4 · transcript
What they see in the market
What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.
Programmatic & display 168× since 2021Connected TV & streaming 128× since 2021Paid search 75× since 2021Retail media 49× since 2021AI in marketing 46× since 2021Creative campaigns 35× since 2021Out-of-home 33× since 2022Measurement 17× since 2021Paid social 9× since 2021Affiliate & lead gen 8× since 2021
- Programmatic & display · Out-of-home “On the technology side, we extended our full stack Digital Out of Home infrastructure into Google DV360, giving buyers the ability to activate our programmatic guaranteed inventory through Google's Media platform.” Tal Jacobson on the earnings call · Aug 17, 2026 · source
- Connected TV & streaming · AI in marketing “CTV, Retail Media and Digital Out of Home all outpaced the market, and our advanced AI technology, Outmax, continued to scale rapidly with a triple-digit year-over-year spend growth.” Tal Jacobson on the earnings call · Aug 17, 2026 · source
- Retail media “In Retail Media, Best Buy Canada selected Perion as its end-to-end in-store Retail Media Technology partner, which is now available to our Retail and Digital Out of Home advertisers.” Tal Jacobson on the earnings call · Aug 17, 2026 · source
- Paid social “From there, Perion One reaches into the channels themselves, every major open and walled garden DSP and SSP from YouTube, Meta, TikTok and the broader open web, plus our own Perion-owned Digital Out of Home DSP and SSP.” Tal Jacobson on the earnings call · Aug 17, 2026 · source
- Paid search “Revenue for the first quarter came in at $90.4 million, with Advertising Solutions revenue at $66.7 million and search at $23.7 million.” Elad Tzubery on the earnings call · May 20, 2026 · source