Earned & Paid
Companies · social media management

Sprout Social

Sell sideSPT

Sprout Social brought in $460M of revenue in fiscal 2025, growing 28% a year over five years at a -9% operating margin.

$460Mrevenue, FY2025
+28%growth a year, 5 years
-9%operating margin

Revenue and margin

2018: $79M2019: $103M20192020: $133M2021: $188M20212022: $254M2023: $334M20232024: $406M2025: $458M2025

Bars: revenue, $B (10-K). Years where the filing's revenue line isn't comparable are left out of the line.

What they told investors

“Right now, we're really focused in on sharpening our top of funnel on how we reach and acquire the right customers for this product.”management · 2026 Q2 · transcript
“we continue to see social becoming the primary place for things like product discovery, brand awareness, customer care, and commerce”management · 2025 Q3 · transcript

What they see in the market

What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.

Organic social & content 17× since 2020Influencers & creators 12× since 2020AI in marketing 7× since 2025Paid social 4× since 2020Sponsorships & athletes 2× since 2020Measurement 2× since 2020Creative campaigns 2× since 2020SEO & AI search 1× since 2025