Earned & PaidCompanies · agency holding company
Stagwell
Agency holding companySTGW
Stagwell reported +0.1% organic growth in fiscal 2025 on $2.43B of net revenue.
$2.91Brevenue, FY2025
+27%growth a year, 5 years
5%operating margin
Revenue and margin
Bars: revenue, $B (10-K). Line: operating margin. Years where the filing's revenue line isn't comparable are left out of the line.
Organic growth
| Year | Organic | Measure |
|---|---|---|
| 2025 | +0.1% | organic net revenue growth |
| 2024 | +5.0% | organic net revenue growth |
| 2023 | -5.9% | organic net revenue growth |
| 2022 | +16.0% | organic net revenue growth |
| 2021 | +14.5% | pro forma organic net revenue growth (the only organic figure reported for 2021) |
| 2020 | -12.3% | organic net revenue growth (MDC Partners, the predecessor registrant) |
“Marketers can war game and justify their expenditures on brand marketing with this sophisticated tool by using it to predict the enhanced value of marketing expenditures.”Mark Penn, Chairman & CEO, 2024 Q3 earnings call
What they told investors
“Marketers can war game and justify their expenditures on brand marketing with this sophisticated tool by using it to predict the enhanced value of marketing expenditures.”Mark Penn · 2024 Q3 · transcript
“I think our visibility and establishment as a credible alternative to the top majors has really come up significantly.”management · 2024 Q3 · transcript
What they see in the market
What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.
Programmatic & display 20× since 2019Experiential & events 16× since 2019AI in marketing 14× since 2024CRM, loyalty & first-party data 4× since 2025Affiliate & lead gen 4× since 2019Paid search 4× since 2019Influencers & creators 3× since 2022Connected TV & streaming 2× since 2026Sponsorships & athletes 2× since 2025SEO & AI search 1× since 2026
- Experiential & events “Experiential declined where reduced beverage and spirits client spending was partially offset by demand for large-scale activations through the Sport Beach business.” 10-Q · Jul 31, 2026 · source
- AI in marketing “Digital Transformation grew $21.5 million, reflecting higher demand for AI‑related services and marketing‑technology transformation among technology‑sector clients.” 10-Q · Jul 31, 2026 · source
- CRM, loyalty & first-party data “Brands in this segment include, but are not limited to, media buying and strategy agency Assembly Global, owned media platforms Reach TV, and commerce and CRM agency Gale.” 10-Q · Jul 31, 2026 · source
- Connected TV & streaming “The increase reflected higher connected television advertising for the World Cup, expansion of in-flight connectivity products across additional airline partners and growth in travel media publications.” 10-Q · Jul 31, 2026 · source
- SEO & AI search “Stagwell Search+, our tool to help brands optimize in AI search and beyond was described by senior Google leaders as "genuinely differentiating," and we are now working regionally with Google industry heads to support client adoption.” Mark Penn on the earnings call · May 1, 2026 · source
In the news
- Stagwell Ups Its Bet On Real Clear, Boosts Investment MediaPost · Sep 29, 2026 · agency business
- Trust the customers, not the loudest online critics: Stagwell CEO Yahoo Finance · Sep 28, 2026 · agency business