Companies · martech data

ZoomInfo

Sell sideGTM

ZoomInfo brought in $1.25B of revenue in fiscal 2025, growing 21% a year over five years at an 18% operating margin.

$1.25Brevenue, FY2025

+21%growth a year, 5 years

18%operating margin

Revenue and margin

Bars: revenue, $B (10-K). Line: operating margin.

What they see in the market

What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.

Affiliate & lead gen 6× since 2021Programmatic & display 5× since 2022CRM, loyalty & first-party data 4× since 2021AI in marketing 3× since 2022Paid social 2× since 2022

AI in marketing “Customers are using our data to power AI agents, build audiences programmatically, and run end-to-end campaigns that didn't exist two years ago.” Henry Schuck on the earnings call · Feb 9, 2026 · source
Affiliate & lead gen “Marketers drive awareness, lead generation, and deal acceleration campaigns through account-based marketing, advertising, and onsite conversion optimization solutions including chat functionality.” 10-K · Feb 25, 2025 · source
CRM, loyalty & first-party data “We will continue to build out our advertising capabilities related to our proprietary B2B demand side platform, build deeper account-based marketing functionality, expand reporting capabilities, and invest more in unified scoring mechanisms.” Henry Schuck on the earnings call · Feb 6, 2023 · source
Programmatic & display “In Q1, we launched MarketingOS for account-based marketing, giving marketers the ability to build targeted audiences with ZoomInfo's best-in-class intelligence and to deploy ads across social media and display network using our DSP.” Henry Schuck on the earnings call · Aug 1, 2022 · source
Paid social “And then deploy that audience across the display ad network across the social media network.” Henry Schuck on the earnings call · May 2, 2022 · source

Peers

Zeta Global