Earned & PaidCompanies · martech data
Zeta Global
Sell sideZETA
Zeta Global brought in $1.30B of revenue in fiscal 2025, growing 29% a year over five years at a 0% operating margin.
$1.30Brevenue, FY2025
+29%growth a year, 5 years
0%operating margin
Revenue and margin
Bars: revenue, $B (10-K). Years where the filing's revenue line isn't comparable are left out of the line.
What they told investors
“Our 4 use cases show massive return on investment as we talked about, our marketing use cases show a 6 to 700% return on marketing spend effectively day 1.”management · 2026 Q2 · transcript
“Both come on the heels of Forrester study showing Zeta returns an average of 600% on marketing spend for its customers.”David Steinberg · 2026 Q1 · transcript
“I mean, remember, the single greatest way, Clark, to get market share is drive meaningful return on investment to your clients.”management · 2026 Q1 · transcript
“As clients are able to use Athena as their copilot, they can get right into the cockpit of that stealth fighter, and they can then fly the entire platform, which is driving meaningfully higher return on marketing spend than even that 600%.”David Steinberg · 2026 Q1 · transcript
“Artificial intelligence, specifically Athena, plus our data as a moat into our business is going to drive return on marketing spend up meaningfully, which we think will then drive wallet share.”David Steinberg · 2026 Q1 · transcript
“Number two is our ability to drive superior return on investment, call it, right now, 600% return on ad spend.”management · 2025 Q4 · transcript
What they see in the market
What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.
CRM, loyalty & first-party data 114× since 2021AI in marketing 94× since 2021Measurement 25× since 2021Programmatic & display 25× since 2021Connected TV & streaming 17× since 2021Paid social 4× since 2023Linear TV 2× since 2023Creative campaigns 1× since 2025Affiliate & lead gen 1× since 2023Sponsorships & athletes 1× since 2023
- CRM, loyalty & first-party data · AI in marketing “Our activation platform then turns those insights into actions across channels while continuously learning and getting smarter via the results.” David A. Steinberg on the earnings call · Aug 11, 2026 · source
- Measurement “In partnership, with a very large agency that adopted Athena, and a very large airline, we are seeing that airline today at a 1.4 thousand% return on marketing spend post the agency bringing Athena in and us putting together the project together.” David A. Steinberg on the earnings call · Aug 11, 2026 · source
- Programmatic & display “As new agencies scale over time, not only does their aggregate spend increase, but they do so by adding Zeta-owned channels like e-mail, display, video, mobile, CTV and others.” Christopher Greiner on the earnings call · May 1, 2026 · source
- Connected TV & streaming “We're starting to see those move over to programmatic and connected TV as well.” David Steinberg on the earnings call · May 1, 2026 · source
- Paid social “This is because we offer a substantially more efficient and effective solution for social and has become the first of many channels adopted by new agencies as they migrate.” Christopher Greiner on the earnings call · May 1, 2026 · source
In the news
- Zeta Global opens new London hub, appoints Lalitha Stables as UK president IT Pro · Sep 28, 2026 · agency business