Cimpress

Revenue and margin

Bars: revenue, $B (10-K). Line: operating margin. Years where the filing's revenue line isn't comparable are left out of the line.

What they told investors

“we can optimize our advertising spend across those different brands that all may show up in the same Google search or other areas and make sure we're getting the best ROI across the board for all of CIMPRES, not an individual brand”Robert Keane · 2026 Q2 · transcript

“we are deepening the collaboration between Vista, National Penn, and Build A Sign to share product development, sourcing, performance marketing, telesales, direct mail, and manufacturing while maintaining separate focused brands”Robert Keane · 2026 Q2 · transcript

“we've been reducing our direct mail advertising spend in National Pen and that's really focused around optimizing for profitability in that channel.”management · 2025 Q2 · transcript

“the range of advertising spend as a percentage of revenue would be in that 15% to 17% on an annual basis”Sean Quinn · 2025 Q2 · transcript

“But we don't chase if we see behavior changing that we view to be irrational when it comes to just thinking about the impact on unit economics.”Sean Quinn · 2025 Q2 · transcript

What they see in the market

What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.

• Paid search · Programmatic & display “In terms of the increased advertising costs or the inflation -- potential inflation, advertising cost has had in Q2, in the US, cost per click during the peak holiday weeks was up about 50% for -- in the consumer category, and that's a huge increase.” Sean Quinn on the earnings call · Apr 14, 2026 · source

Peers