Companies · marketing services
Thryv
Sell sideTHRY
Thryv brought in $790M of revenue in fiscal 2025, growing -7% a year over five years at a 7% operating margin.
$790Mrevenue, FY2025
-7%growth a year, 5 years
7%operating margin
Revenue and margin
Bars: revenue, $B (10-K). Line: operating margin. Years where the filing's revenue line isn't comparable are left out of the line.
What they see in the market
What its leaders and filings say about the ad market: its own ad business, or the channels advertisers use, since 2019; counts are statements, not spending.
Paid search 36× since 2020Affiliate & lead gen 23× since 2021SEO & AI search 16× since 2020Programmatic & display 15× since 2021AI in marketing 13× since 2021CRM, loyalty & first-party data 11× since 2021Measurement 6× since 2021Paid social 5× since 2021Connected TV & streaming 2× since 2023
- Paid search · Affiliate & lead gen “Our Search Engine Marketing solutions deliver business leads through increased traffic to clients’ websites from major engines and directories by increasing visibility and search engine results pages through paid advertising.” 10-Q · Apr 30, 2026 · source
- SEO & AI search “And so when you look at a yp.com fence contractor in Tupelo, Mississippi, that's been on our site for 17 years, they look at that as solid authoritative content that answers the query that you put in, and it delivers that answer.” Joe Walsh on the earnings call · Apr 30, 2026 · source
- AI in marketing “And that's that we are massively enhancing the product by putting AI features, by clustering agents around what we're doing so that we can deliver better results, we can dial in people's campaigns.” Joe Walsh on the earnings call · Apr 30, 2026 · source
- Programmatic & display “Other digital media solutions include online display and social advertising, online presence, and SEO tools.” 10-K · Feb 26, 2026 · source
- CRM, loyalty & first-party data “Streamline repetitive tasks such as lead follow-up, re-engagement campaigns, and gathering customer reviews using Keap's Automation Builder.” 10-K · Feb 26, 2026 · source